Overview

WDC Entertainment is an events entertainment company focussed on mobile DJs, sound, and lighting. As this was a business start up, we were involved from the beginning, with branding concepts and logo design, through to promotional leaflet design, and of course the design and build of the website. Post launch we were also involved in SEO, online marketing, and Google Adwords management.

Challenge

The client, who wanted to set WDC Entertainment apart from his competitors in the wedding entertainment and mobile DJ sector, gave us a clear brief. WDC Entertainment delivers high quality and professional entertainment services, a far cry from the stereotypical wedding DJ!

The website was going to be the main selling tool for the business, gaining traffic from Google Adwords and converting this traffic into booking enquiries.

Solution

We designed a beautifully clean and clear website, edging on the minimalist style, which, combined with great images, gives the website a prestige feel. Each page was carefully designed to funnel visitors towards the enquiry page, where their vital information would be sent via a form to WDC. We also incorporated a Live Chat feature, which allows engagement with potential customers, improving conversion ratios, allowing WDC to get the very most out of their Google Adwords campaigns.

We managed WDC's Google Adwords campaigns for the first 3 months from launch, using our expertise to fine tune adverts, and also make adjustments to the website where necessary to improve conversion ratios.

From launch, we have seen WDC Entertainment grow into a successful self-sustaining business, but we're still constantly in touch, working out new ways to keep the company going forward.